A marketing strategy and a written marketing plan are two assets your business needs to grow. Think of your marketing strategy as the overall “big idea” […]

Digital marketing is the leading force behind how businesses choose to market their products or services to consumers. In the age of all-things digital, it has […]

Since the first use of the term ‘digital marketing’ in the 1990’s, the world of digital marketing has become an undeniable necessity to the success of […]

To be successful in business today, it is essential to have individuals who support you and your business, as well as those who will advocate for […]

What if we told you that search engine optimization (SEO) does not have to be complex?   We understand that SEO can be intimidating. You hear things […]

What types of content do you post on your business’s social media platforms? Are the posts strictly business related, personal stories, comedic content, or other random […]

Strategy behind a successful social media presence can feel like a foreign concept to most businesses. As the world of social media grows, it’s important that […]

As the era of social media continues to set the bar for new marketing strategies, it’s time we reflect and update the way we, as marketers, […]

This digital marketing internship position is a chance to see what it’s like to get in front of clients and produce real marketing deliverables with an […]

In today’s world, consumers can spot disingenuous marketing from a mile away. Folks are becoming more and more conscious of their buying habits and want to […]

In a world where the professional and personal demands of our lives often collide and compete, we long for more work-life balance. You will get stressed […]

“This is the year to grow our social media presence…” “This is the year to get more followers…” “This is the year to integrate more social […]

The world of marketing is always evolving. That’s why it’s so important to continuously conduct market research to ensure you’re putting your energy and money where […]

It’s hard to find the time to just sit back… relax… and clear your mind. As the days go by, the harder I find it is to effectively […]

If something is successful over a long period of time, it is said to be thriving. That’s exactly what we aspire to achieve, and help our […]

As a digital marketer, one of the first things I get asked by my clients is “how can we improve our online presence,” or “how can […]

  After publishing our recent Google Analytics blog, we received several questions about taking next steps. Now that you know the importance of using Google Analytics […]

In the age of digitalization, your small business may be losing out if you aren’t using Google Analytics. Like most tasks in your business, it’s easy […]

How many times have you thought to yourself (or actually said out-loud) “I wish I had a tape recorder”, when a customer raves about your business? […]

If you’ve been in business for any time at all, you should have a Google listing called Google My Business, the business-oriented adaptation of Google+. This […]

“If you’re feeling like a fraud, that’s when you’ve made it.” A good friend told me this recently. I’m not sure if it’s quite true, but […]

If someone can’t find anything about you online, they’ll quickly assume you’re not good enough to be talked about. Your business (and you, too) needs to […]

Content marketing (have you heard this buzzword?) is a tool to attract and engage. The idea is that you provide valuable content (either free or gated) that is particularly valuable to […]

Understanding your Facebook fan page algorithm  First of all, we don’t like to use the word “algorithm”. Some social media ‘experts’ use this word to confuse […]

What have you done for your clients/customers lately? Do they know? Maybe they need a reminder. Sometimes the best way to show value is to simply […]

Content marketing is hot. And for good reason! By now we should all know that offering value-added content (and delivering on that offer!), is a necessity […]

Google “your industry, your city, state”. Are you the first listing? If not, who is? Now look for your business. Where do you find yourself? Is […]

ROI..Money, money money!! But how much are you willing to risk for that cash? Will you piss off one for a dollar from another? Building a […]

There is a gap between small business owners that do outsource marketing, and those that want to outsource. In Constant Contact‘s recent survey, they found that small […]

Actually, track everything. Want to have more time to focus on your best customers? More time to find new customers? More time to spend with family, […]

To build rapport with customers and clients, an inquisitive nature is best. When you sense a hesitation or feeling of discomfort, don’t ignore it. Dig deeper […]