After publishing our recent Google Analytics blog, we received several questions about taking next steps. Now that you know the importance of using Google Analytics for your small business, you’re probably wondering how exactly you go about doing that. Before you take the next steps, though, it’s important that you know about some of the key metrics available.
Google Analytics is a dynamic measurement tool with many features. You can expect to find metrics such as:
Although these are just a few important metrics available in Google Analytics, there are many more which may be helpful to your small business.
Unlike some analytics tools, Google Analytics is completely free. While it will take you some time to learn where everything is and how it works, the interface is fairly user-intuitive. After signing up for an Analytics account, you can place a tracking code in your website and begin tracking within a few days. Once you start seeing tracking information, focus on major components such as what your best source of traffic is, how long visitors are staying on your site or your percentage of valuable action conversions.
If Google Analytics still sounds overwhelming, you might consider hiring a marketing consultant to get your site set up for tracking and to provide reporting and optimization. Don’t miss out on this valuable, strategy-building tool for your business. Take the first step today to get Google Analytics set up on your website, and start seeing the results right away!