Setting Your Brand Apart During the Holiday Season
When is the right time to put up Christmas decorations? While the debate over decorations continues, the timing for holiday-related marketing strategies is just as relevant.
During holiday festivities, it’s easy to become consumed with the joy, gratitude, and excitement the season brings. However, when it comes to distinguishing your brand, it’s important that your clients both find value in your products or services and feel valued when they work with you. With the holiday season quickly approaching, now is the time to develop a plan and a thoughtful strategy for your holiday campaigns and promotions.
Consider these top strategies for holiday marketing to make your brand shine and best serve your clients during this holiday season:
Start planning your inventory: more than half of U.S. consumers begin purchasing gifts before Thanksgiving. Get ahead of the holiday rush by planning and communicating with your customers about your holiday inventory and services now!
Get your e-commerce site ready: digital sales are on the rise and will only continue to grow! Consumers are looking for ease and convenience, so make sure your website is updated and user-friendly. Incorporating high-quality branded photography and video will also help your brand stand out from the competition.
Create holiday gift guides using your industry expertise: gift guides are a powerful sales tool, especially when coupled with a discounted price or bundle of products. Running a promotion on your products or services is a great strategy to bring in customers.
Create eye-catching holiday visuals: whether it’s digital or in-store, make sure you’re wowing your customers with visual merchandising and utilizing digital platforms to entice customers to shop your products. Utilizing a tool like Canva is the perfect cost-effective way to enhance photos or create holiday graphics.
Show appreciation to your loyal customers: including a free sample, an inexpensive gift, or beautiful holiday packaging options is the perfect way to take your customer experience to the next level. This small gesture will make your business more memorable and make your customers feel appreciated.
At Thrive Marketing Strategies, we love helping our clients optimize their business, in any season and any industry. We’re excited to see your business thrive with our strategy-first approach. Connect with us today to schedule a call!
