ZeroCarb LYFE pizza crust is the first chicken-based crust on the market. Their mission to create the best-tasting low- and zero-carb alternatives in the world began in Evansville, Indiana, where we helped establish their brand in the healthy food industry, both locally and nationally. Through digital and print advertising, brand photoshoots, event planning and promotion, influencer programs, and local television advertising, we were able to help ZeroCarb LYFE grow at an exponential pace. Since then, ZeroCarb LYFE products have launched in eighty Schnucks Markets stores across the Midwest. Their products are also available in more than one hundred restaurants in the U.S., and the list is growing. ZeroCarb LYFE now has several products in R&D, including breadcrumbs, chips, pasta, and taco shells – all of which will use the same four ingredients as the pizza crusts currently on the market.
What we did
Some of the tactics used in our event planning and promotion strategies included a ribbon-cutting event, drop-in tastings at local businesses in the Evansville, Indiana community, operating a booth during our local Small Business Saturday event in Downtown Evansville, and presenting at a local networking program.
Sometimes it’s not about “what you know,” but rather “who you know.” Our team carefully selected ten authentic product influencers to promote the ZeroCarb LYFE brand via their social media channels with posts, stories, and reels showing their love for the product! The outcome was an increase in awareness and growth throughout the tri-state, which helped ZeroCarb surpass their sales goals
The most effective way for potential consumers to learn about delicious, nutritious products is by sampling! Our team created an in-store sampling pilot program at six local Schnucks Markets in the Evansville, Indiana area.
ZeroCarb LYFE’s goal was to sell the entirety of their Schnucks supply in three months. However, due to the overwhelming response to the samplings, product sales were 7x higher in the first month than originally forecasted.
We implemented a similar strategy when helping ZeroCarb LYFE promote their products at a local gym – BFit by Bobs, in Evansville, Indiana.